A new engine will (better) be assembled with some lubrication on all the rotating surfaces - assembly lube or at least oil. Starting a new engine the first time is when the greatest amount of wear friction will be generated, when oil galleys are empty and the oil pump is not charged (note a similar but not as severe situation occurs every time the engine is started for the rest of its life without an oil accumulator installed, which is also recommended).
The point I made is before starting a new engine, priming the oil system is a must. Whether doing that by pressure priming through the oil galleys - since you can't spin the oil pump separately - or by cutting fuel and cranking over the engine for 20 or more seconds is FAR better than just turning the key and firing up the engine. Yes, less friction is typically seen if the engine is pressure primed, but crank priming is better than not doing anything.