Here are my thoughts presented in the order I would do them:
1) Brake proportioning kit - This can be done relatively cheaply if you want to do all your own fabricating. I'm lazy and ordered the kit without the valve (I already had it as I was planning on making my own), as I didn't want to deal with bending brake lines or dealing with making a steel mount in the cold garage this winter.
2) HPTuners - I bought mine but haven't used the credits yet. Wrapping my head around the tuning portion is also on my off-season list. However, even without using it to tune, being able to log is worth the price IMHO. It lets you know what is going on while you are driving and cannot check gauges and stuff. This would be #1 if the brake proportioning valve didn't have such a great ROI.
3) NACA Ducts - I'm not sure what the correct answer is here and for transparency, I have the NACA ducts installed on mine. I figured they are passive and cannot fail like a fan can. If the car is not moving, you don't need air going through the heat exchanger unless you are in a burnout contest or something. I am not sure what appropriate IAT temps are for us, but mine have always been within 10 degrees or so of the ambient temperature. I plan to log more next season and will be tracking that for my own edification. I put it 3rd because if you follow through on #2, you'll want reliable IAT temps.
4) Seats/harness - This should go higher if there are safety or significant comfort issues. I think anything other than a regular seatbelt will give passengers trouble. Everyone struggles a little with harnesses the first time they use one, don't they?
5) Data display - I originally didn't understand why someone would want the extra hassle/expense of reinventing the wheel when the donor provided all the gauges we need. Then I finished building and drove mine. Running Torque Pro on my phone in front of where I sit is so much better than the instrument cluster, so I am now considering data display alternatives myself. Cost, level of effort, and cost are the 3 considerations keeping this one low on the list.
6) Keyless start - As cool as this seems, the struggle may be real.
7) Color scheme - Even though you have the ability to change your color every season doesn't mean you should. I think you should go at least 2 seasons with each livery (unless it sucks of course and we'll let you know) before changing. I guess if you run out of other stuff to do in the off-season it gives you something to do, but I would let it ride another year before changing it up.